Behavioral Psychology: An Analytical Study of Buying Behavior of Young Buyers of Jaipur City

Abstract

Young buyers are now exposed not only to higher levels of information about the offerings of competing supermarkets, but they are also faced with a larger number of choices from which to pick out their “best buy”. Therefore, it is necessary for the retailers of supermarkets to know about consumers‟ choice processes and to understand the major determinants of store patronage.

Buying behavior means the Purchase decision making guide that is a multifaceted mixture of needs and desires, and is inclined by factors such as the consumer's (1) societal role (parent, spouse, worker, etc.), (2) social and cultural environment and norms, and (3) aspirations and inhibitions. Today, set with a high income, credit cards, experience to the shopping culture of the west and a longing to improve his standard of living, the Indian consumer is spending like never prior to. An understanding of the factors that; are the description for difference in shopping behavior across households and world. The existing Indian Population consist young person high in proportion and the mall culture with organized retail outlets have changed the pattern of buying and shopping.  So the present study is an attempt to find the relationship between the age factors and buying patterns of young buyers of Jaipur City.