Survey Project on Opinion and Attitude toward Narrating News Program of People in Northern Part of Thailand

Abstract

The purposes of this research were to study the behavior of watching news programs of people in the northern part of Thailand, attitude towards programming and content of narrating news programs, and compare the expectations and satisfaction of people in the northern part of Thailand towards watching a narrating news program. This research is quantitative research, with a comparative study of sports and entertainment news to watch news programs using questionnaires as a research tool. The research population consists of 1,600 people living in the north of Thailand with ages 15 and above. Data were analyzed using descriptive statistics and t-test (Independent Sample t-test and Pair sample t-test). The results revealed that most of the samples used to watch narrating news program on television, both on weekdays and holidays between 18.01 - 21.00 hrs which had the frequency of watching narrating news program every day. The narrating news program viewed because the language is easy to understand, and the reliability of the news programs is at a medium level. The results of the study also revealed that the sample group has an attitude towards program planning and contents of narrating news programs at a high level; the expectation was more significant than the satisfaction with the viewing of narrating news programs, which were the statistically significant difference at the 0.05. Entertainment and sports news have different attitudes towards programming and content of narrating news programs with statistically significant at the 0.05 level (P-value = 0.00), but the expectations and satisfaction are not different. While both types of news, sample groups were less satisfied with the narrating news programs than expected