Marketing Factors That Affecting The Purchase Of Condominium In Bangkok Thailand

Abstract

The purposes of this research were to study; 1) Purchasing Behavior of Condominium 2) The importance level of factors affecting the purchasing of condominium in Bangkok Thailand.3) The affected purchased level of condominium in Bangkok Thailand. Research and development methodology by quantitative  methodology data were collected from used to purchase condominium in Bangkok via accidental sampling of 385 respondents of unknown exactly population. The research instrument were questionnaires. The data were then analyzed by computer software packages, statistic treatments were frequency, percentage, means, standard deviation, and ranking, Pearson Correlation, and Multiple Regression at statistical significance level of .05. The results of the research were as follows: 1) Overall and individual of customers purchased behavior of condominiums were of a high level, raked by mean respectively were:  Person influencing Purchasing condominium, Category of condominium  by price, and Purpose of purchasing behavior of condominiums.2) Overall and individual of  the importance level of the factors affected the purchased condominium in Bangkok were at of a high importance level, raked by mean respectively were : Condominium Location, Promotion, Price of condominium, Brand Equity, Condominium Sales (place), and  Condominium room (Product). 3) The marketing factors affected purchased condominium in Bangkok = was 0.898 condominium location, was 0.721 Promotion, was 0.691 Condominium room (Product), was 0.625 Price of condominium,  was 0.572 brand equity, was 0.412 condominium sales (place). (R square = 0.882)