The Causal Relationship Model of Advocacy of the Business Administration Program in General Management Phranakhon Rajabhat University

Abstract

This study aims (1) to create the causal relationship model of advocacy of the Business Administration Program in General Management, Phranakhon Rajabhat University. (2) to examine the concordance between the causal relationship model of advocacy of the Business Administration Program in General Management and empirical data. The sample group was 403 students in General Management from the simple random sampling method. The instrumental for data collection was an online questionnaire with p¬-value 0.986. Statistics used in this research are percentage, mean, skewness, kurtosis, analysis of Pearson’s correlation coefficient, and factor analysis and path analysis. This is to investigate the causal relationship model by Structural Equation Modeling by using software for social science. The results indicated that the causal relationship model of advocacy of the Business Administration Program in General Management consisted of 5 factors that influenced advocacy: expectation, instructor, welfare and services, live and learn, and advocacy.