Talent and Rewards: Understanding Gig Workforce Drivers

Abstract

Purpose - Rise of On-Demand Economy due to changing consumer behavior and digital wave makes Gig workforce more relevant than it ever was. The purpose of this research is to derive a definite view on the GIG workforce and understand key reward drivers that motivate them to help organizations develop a value proposition framework to attract the right talent.

Design/Methodology/Approach – The study investigates the factors influencing the expectations and motivation of gig workers and understand the relationship between those factors. Data was collected through a structured questionnaire from various white- collared freelancers.

Findings - Gig Economy is growing yet there is a lack of understanding on how to engage this workforce and for which roles, we intend to throw some light on this.

Practical Implications - Many organizations also do not have a proven value proposition for this workforce. Gig workforce were once acknowledging the market conditions, they are now creating the conditions, changing the traditional workforce systems as we know it thus listening to their needs and responding is critical.

Originality/Value - This study is an original research work. It has not been submitted anywhere else for publication consideration