Consumers’ Perception towards Electric Vehicles in India

Abstract

• Purpose: Analyzing the important and key factors which affect consumers’ the purchasing intention of consumer and their actual purchasing behavior with respect electric vehicles as a substantial percentage of the demand for oil and gas comes from the vehicle owners (For Indian Cities)


• Proposed Design/ Methodology/ Approach: Electronic Questionnaires are used for data collection from the potential customers. Statistical analysis techniques are utilized to analyze the responses of the customers.


• Practical/ Theoretical Implications : This study will help us in understanding the impact on the oil and gas demand in India in the short term (5 years) on basis of the perception of the consumers towards the EVs and their propensity to buy EVs.


• Originality/ Value: As per the Global EV Outlook by IEA (International Energy Agency), use of electric vehicles is expected to rise from 4 million vehicles in 2018 to 120 million vehicles by 2030. Subsidies and along with technological improvements are expected to aid in increasing the market share of EVs over the coming decade. With the growing sensitivity towards environment and development in technology, people are gradually shifting towards hybrid and electric vehicles for their commutes. The study explores the Indian customers’ perspective with respect to EVs and their willingness in accepting it as mode of commute whilst considering the governments stand on the introduction of EVs in the Indian transport system.