Socializing and Consuming Digital Media in an era of Social Distancing – A study of Dating Application usage in India

Rajorshi Mukherjee

doi:10.17762/pae.v57i9.1678

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Published: Dec 30, 2020

DOI: https://doi.org/10.17762/pae.v57i9.1678

Rajorshi Mukherjee

Abstract

The usage of dating applications has been growing in the past few years. These applications provide the service mostly free of charge and also have a subscription option. The free version comes with advertisements. This paper tries to find out what are the major factors that users consider while using dating applications and what maybe some of the hidden parameters that might exist in that influence their behaviour.

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Vol. 57 No. 9 (2020): Volume 57 No. 9 (2020)

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