IMPACT OF SOCIAL MEDIA USAGE ON MILLENNIALS AND THEIR LIFESTYLE CHANGE

Abstract

Social Networking use has been increasing intensively amongst the youth and specially the millennials. In today’s world, it’s difficult to have a life while not on Facebook, WhatsApp, Instagram, YouTube, Twitter or LinkedIn accounts and other on-line sites. This age of social networking culture has been vastly accepted by the new generation and has met with positive response and acceptance. The objectives of this study square measure a trial to research the magnitude of effect of this social networking sites and applications is having on respondents, a trial to understand the pattern of usage and footprint on their lives, so as to give a clear picture on social networking addiction. Study has been accomplished with the assistance of a primary and secondary analysis wherever a hundred and ten respondents were analysed and also the impact of social media usage and screen time has been studied. in line with the millennials they use net for what they understand as staying au courant and on the average use concerning 2-4 hours screen time. the first analysis for its accuracy and effective results has been conducted via SPSS. The present thesis aims to explain the characteristics of social networking has influenced folks, why folks use social media, and what are the perception of individuals on effect of social media usage