“A STUDY ON EFFECTIVENESS OF ONLINE SHOPPING WITH SPECIAL REFERENCE TO CHENNAI CITY”

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M. Gokulanathan, Dr. Saraswathy C

Abstract

Online shopping  is current technology has hundreds of purchasing styles and the maximum famous of the times. An digital trade which to take part the shoppers and consumer for directly purchase goods from a dealer over the Internet the use of by a web browser. We come to understand that there are different names given to this such as electronic internet-shop, digital shop, digital store, Internet keep, online store, internet-save, web-store, virtual keep and online storefront, using the cell in application we've, Mobile trade describes purchasing from an internet keep’s mobile optimized online website online or applications. There are so many benefits in on line purchasing. An on-line keep arouses the internal analogy of purchasing services or products the manner is called enterprise-to-customer in online shopping. In the case of a business buying from some other business, the procedure is called enterprise-to-business in online buying. The largest of those online retailing businesses are Amazon.Com,  flipkart, Alibaba and eBay are all source of online purchasing. The popularity of the advertising and marketing discussion board is important. In this study discussion effectiveness of online shopping and problems are discuss of this study.

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