CONSUMER BEHAVIOUR IN SPECIALTY STORES AFTER COVID

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Aditya Sehgal

Abstract

The paper aims to find a change in consumer behavior while shopping in specialty stores and the effect of COVID-19 has put on their buying pattern. This is an Exploratory-Descriptive Research on changes made by the store owners to differentiate themselves from competitors as how consumer have become very cautious about their health in which detailed study is done on results achieved by doing primary and secondary research. The study highlights the changing pattern of consumer behavior in specialty stores and with increasing dominance of online shopping how are specialty stores coping. It shows changes in layout, usage of Artificial Intelligence and other measures to grow in the market in difficult situation.  The findings suggest that the companies should make regular changes in this dynamic world and keep updating as per the market situation. The study identifies that consumers are giving a lot of preference to hygiene, social distancing and are making a lot of changes in their physical attributes.

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