Social and cultural values for the sustainability of local tourism in the province of Cañete

Abstract

The research had its origin in the interest of studying the current situation of the problems that exist in the province of Cañete, regarding the significant loss of social and cultural values over time. The main objective of the study was to analyse social and cultural values in order to achieve sustainability of local tourism in the province of Cañete, Peru. The qualitative approach was developed, with a case study design, where the interview technique was used and two semi-structured interview guides were applied as instruments.  It was concluded that strengthening cultural identity contributes to the local development of the province of Cañete, being necessary for the population to feel proud of their customs and cultural manifestations. Therefore, it is necessary that public and private institutions, as well as the population, join forces to formulate plans, programmes and projects of cultural development; that the social and cultural values in Cañete are strengthened and revalued, being a decisive factor that the people of Cañete can be able to protect and promote local tourism.