THE EXISTENCE AND STRATEGIC VALUE OF FLOATING MARKET IN MODERN MARKET ERA IN BANJARMASIN CITY TOURISM DEVELOPMENT

Abstract

The purpose of this study is to determine the existence and strategic value of the Floating Market in the Era of Modern Markets and Tourism Development in Banjarmasin City. This research will use primary data and secondary data. Primary data is obtained from objects and community subjects related to floating market activities. This research is designed with action research methods (action research) and the type of research used is qualitative research. Data analysis used an interactive model of analysis developed by Matthew and Hubermen (1992). Interactive data analysis consists of 3 components, namely data reduction, data presentation and conclusions. Supporting factors for the development of the floating market can be divided into public facilities, economic facilities, transportation facilities, accommodation facilities, tourist facilities, social and industrial facilities. Meanwhile, the supporting factors for the development of the floating market in Banjarmasin City which are still not available are public facilities and accommodation facilities. The government's policy regarding the development of the floating market in Banjarmasin city still feels minimal due to the lack of funds to manage tourism by the local government, especially for the Banjarmasin City Floating Market itself. The management of the floating market in Banjarmasin City itself is still under the Department of Culture, Youth, Sports and Tourism of Banjarmasin City. The place that has been provided by the Banjarmasin City Government and related services in the form of a floating market trader gathering dock to make it easier to find the existence of a floating market has changed its function as a peri-crossing pier from Subarjo, Barito Kuala Regency to Banjarmasin City and vice versa and this is still left without any handling. The existence of the existence of a floating market is still needed but requires improvement and revitalization, the public perception strongly agrees if the development and fostering of a floating market are in synergy with the existence of a market on land by prioritizing its uniqueness. The strategic value of floating market in encouraging tourism development in Banjarmasin. Completing the supporting infrastructure for floating market activities such as facilities, culinary activities, creative economy, transportation, accommodation, information.