The Development of Artificial Intelligence System for Being a Good Host: A Case Study of Tourism City in Betong District, Yala, Thailand

Abstract

The objective of this research was to develop and evaluate the efficiency of artificial intelligence for being a good host, a case study of tourism city in Betong District, Yala Province. Collecting needed information from key informant by in-depth interview and small group meeting with relevant 4 groups including academic group of tourism management, academic group of Information Technology, Tourism operators and tourists. The evaluation efficient system auditors were designed for 30 people. The results found that the developed artificial intelligence for being a good host able to use by tourist sent text message by user interface and system sends information into dialog flow which classified data as 6 aspects which were tasty, good to go, accommodations, amazing journey and help. These were connected and exchanged information between program to program and then process data to questions and connected to database in various detail as followed food, restaurants, location, activities. The results were shown that the efficiency of artificial intelligence for being good host was in highest level (x ̅ = 4.58, s.d = .531) and together with the highest level of functionality and human-like characteristic. For satisfaction was effective at a high level.