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Given the lack of knowledge about rural-dwelling older adults’ experiences with health-promoting activities in shareholding network. The purpose of the study reported here was to explore older adults’ experiences with health promotion in shareholding network for the care of older people living in rural areas. Qualitative research methodology were used in-depth interviews and conducted with 15 older members of shareholding network in Thailand during 2017, and interview transcripts were subjected to content analysis guided by the World Health Organization’s theoretical framework for health promotion. Among the results, knowledge, fellowship and dignity were identified as general elements of health-promoting experiences, and activities organised by the shareholding network reflected the four categories of health-promoting elements proposed by the World Health Organization: empowerment to control health, participation in society, self-determination and shared responsibility. The results indicate that activities in the shareholding network contributed to the support provided by peer volunteers, which has potential to be an effective strategy for increasing activity among older adults, particularly ones who are inactive and socially disengaged. Conclusion, shareholding network for the care of rural-living older people seem to promote a culture of volunteerism that holistically satisfies individual older person’s needs in the process of strengthening his or her self-care.
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