Consumer Preferences in Last Mile Delivery Services

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Saloni Sahare, Kiran Karande

Abstract

In the current scenario of ecommerce and logistics sector, last mile delivery is a  prospect as well as a challenge for ecommerce retailers and logistics service provider. Various companies provide many logistics services like same day delivery, home delivery but this will add to more costs. Hence, it is important for every company to know the consumer preferences for last mile delivery services. The idea of the research study is to identify the consumer preferences in last mile logistics. To know the consumer preferences, we used convenience sampling to know the responds of the customers. The questionnaire was prepared and there were total of 165 respondents which was helpful to understand the feedback of customers.


The study results in various preferences of consumers in last mile delivery services. Most of the people prefer their ordered products to get it delivered at their home address with a speed of next day delivery but people also prefer standard delivery i.e. for a week. Consumers are more interested in free delivery with predicted delivery time. Therefore, LSPs should focus on balance free shipping and a certain amount of delivery free.

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