Market Survey and Research on Ozone Generators, Factors Influencing Consumer Behaviour and the Effect of COVID-19 on the same in India

Abstract

Companies are always on a lookout for creating a business opportunity, any chance they get. Let it be any kind of situation, the opportunity needs to be recognised and action needs to be taken to seize it, to keep up or stand out or stay ahead of the competition. The most important factor to entering any market is to understand the consumer behaviour towards that particular market. The goal of this research is to investigate the effect of COVID-19 on the consumer behaviour towards Ozone Generator products and conduct a market analysis Pan-India. In this study, consumer behaviour refers to the perception of people towards ozone generators and also the buying behaviour of the people of India. Hence for the achievement of the objective of the research, sample data of 172 respondents was collected using conventional sampling method, or via questionnaire. This research studies the presence of ozone generator products in the Indian market along with its perception in the masses and what are the factors that will affect the buying behaviour (Price, Safety, Health, Sanitization) and what considerations will be taken for their selection and usage, when a product is available in Indian market. This paper will provide information about a basic market analysis about ozone generators in the Indian market. The major outcome of the study was finalising the hierarchy of the factors affecting the buying behaviour and finding the usage of ozone generator products in areas prioritized by the masses and hence, the product placement can be done properly if any company is willing to enter it.