A STUDY ON CONSUMERS’ SATISFACTION AND ATTITUDE TOWARDS ONLINE SHOPPING IN NEYVELI TOWNSHIP

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S. Janaki, Dr. P. S. VIJAYALAKSHMI

Abstract

The current examination has been begun with the objective of monetary perspectives assessment on web shopping and its impact of socio-monetary angles factors on buying conduct. The standard objections of the assessment the buyer lead and care and satisfaction. This investigation similarly helps with assessing the limit of electronic shopping districts to attract and hold the customer, to dismember the buying conduct and to explore the reasons why potential customers don't lean toward online shopping. The assessment approach was exploratory and particular. In the examination the model relied upon purposive, judgment and solace testing. The assessment is in generosity that there is a socio-social environment in the purchase dynamic cycle. Accordingly the current examination arranges the associations they should focus in on these perspectives to pull in the customers towards electronic-shopping.

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