Impact of COVID-19 on Consumer Behavior – Buying Behavior towards E-commerce services

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Namit Shambharkar

Abstract

The COVID-19, no one has ever thought that this virus will create worldwide pandemic in such short period of time. In such unprecedented time not a single sector is spared from its effect. Take any industry or sector in the society and you will see how adversely the COVID-19 crisis has affected it. The study has been carried out throw some light upon one of such affected sector in the industry and the results and findings of the study are put forth by this research paper. The sector considered in this study is E-commerce. E-commerce is one of the fastest growing sector in India but like other sectors it is also got affected by COVID-19. This paper is trying to show the behavior changes that happened in consumer towards E-commerce services due to lockdown situation implemented nation-wide to stop or decrease the spread of COVID-19 virus

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