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The purpose of this study is to obtain valid and reliable empirical data, facts, and information regarding the relationship between product diversity and consumer purchasing decisions at the Bandung City Branch Alfamart. This research uses descriptive and verification research. The population in this study were consumers of the Bandung City Branch Alfamart with a sample of 50 people. The data analysis technique used is the Spearman rank correlation analysis. Based on the results of the study shows that there is a strong relationship between product diversity and consumer purchasing decisions at the Bandung City Branch Alfamart. This finding means that the more variety of products offered will make consumer choices more diverse and increase consumer purchasing decisions
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