Developing Sustainability Strategy for Organic Farming Using Analytical Hierarchy Process

Abstract

Organic farming in Indonesia is growing rapidly. market demand is very high but most organic farming businesses have not been able to meet market needs. the main problem lies in the business strategy used, which has not yet led to sustainability. This research tries to formulate a sustainable strategy that can be applied in organic farming in Indonesia. This research uses analytical hierarchy process to weight the available alternative strategies. alternative strategies and influencing factors and actors were obtained from a meta-analysis of the organic agriculture literature in Indonesia. Data collection was carried out through in-depth interviews with experts in the world of organic agriculture in Indonesia. The weighting results shows that most important factor in developing sustainability strategy is the development of HR (0.269). The most important actor that need to be involved in the development of the strategy is the agricultural manager (0.413), while the goal that need to be achieved once the strategy is implemented is increasing farmers' income (0.372) and the highest weighting alternative strategy is product innovation that has high added value and is responded well by the market (0.138).