The Perceived Effects Of Festivals In The Heritage City Of Vigan, Philippines

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Richel Royce T. Chan

Abstract

This paper discusses the multiple perceived effects of vibrant festivals on the city of Vigan. The respondents in this study were the heads of offices of the city government, school administrators, participants and performers, tourists, organizers, local businessmen, and the business owners and managers. A non-purposive convenience sampling was used to determine the perceptions of the respondents on the perceived effects of festivals. The researcher employed a descriptive procedure and analysis of data. Frequency and percentage were used to interpret data collected from the respondents. Study results showed that most respondents thought the festivals had an overall positive perceived effect on the city. Age, monthly income, and occupational status are significantly related to the perceived effects. Festivals help attract tourists, which boosts a city's tourism and other business growth. Amid all the negative effects of festivals, it has a positive impact, which strengthens the sense of belonging and pride, uses festivals as a cultural attraction in tourism, creates city brands, creates community well-being, and boosts economic growth. To further enhance the organization of the city's festivals, such recommendations were also articulated.

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