Behavioural Dynamics of Teenagers Exposed to Social Media: A Case Based Enquiry of Indian Youth

Abstract

In a world which speaks the language of diversity, we have come to see the formation of a united front of individuals under the broad umbrella of popular culture. A lot of credit to this united front ought to go the presence of social media. As in the case of formation of any group, there does exist a social influence which alters the behavioural norms of the individuals of a group. However, the formation of like-minded phenomena which is stimulated through the social media not only has human behaviour induced influence but also has a lot of simulated artificial influence which has made the lives of people seem, superficially inter-linked. An influence which is that strong in nature, must surely be put under intense analysis and that is exactly what this research paper aims to do. It aims to reiterate through analysis the nature of ideas simulated in the minds of the teenagers when it comes to emotional feelings  and reactions in terms of propaganda which is being smeared around on social media and aims to interpret the reactions of the teenagers due to the simulation of the artificial influence which evidently and importantly has an impact on the dopamine-receptors of every user of social media. The research paper aims to be a product study of the techno-psychological perspective and also aims to elucidate the needed transition in the mindsets of the teenagers of the popular culture.