Practicing the Business Ethics in Harmonization of the Corporate Social Responsibility in View of the Brand Creation: An Exploratory Study

Abstract

For the growth of the any organization or even at an individual level, practices of the ethical policies have a great significance. On the path of the same philosophy, the harmonization of the ethics and corporate social responsibility (CSR) is one of the most important steps towards the growth of the nation and organization itself. There has been a lacking in the past literature written on the business ethics and corporate social responsibility working in harmonization of the each other. The present paper has reviewed the working of the CSR as per the business ethics in addition to observe the effect of the CSR on the brand creation of an organization also evaluate the attitude of the customer towards the initiative of the organization . For the study 500 respondent have been selected from the different level of the industries as well as different section of the society. The paper has concluded that CSR initiative are important but a customer first give the value to the business ethics of the organization and that value works as a key input for the branding of the organization.