The Impact Of Personality Factors On Creativity – A Case Of Management Professionals In National Capital Region, Delhi, India

Abstract

In the present competitive scenario innovation is vital for any organizations success. And organizations are also in to create different products and services to make themselves stand apart in this global competitive environment. And the budding factor for organizational innovation is the creativity of the employees. And if the personality characteristics of these creative employees is known before they enter the workforce, then steps can be taken , firstly to select those employees with creative personality traits and secondly to work on the employees who lack the creative traits in their personality . This will lead to take proactive actions which will help to perform better in the organizational settings.
The present study takes care of the creativity of these personality types of budding managers beforehand only. In the present study the personality of prospective managers are assessed and then a division is made of these personality types into highly creative and less creative . This research is only an attempt towards enriching the existing literature of personality and creativity from a different and detailed perspective. Its different since its not going for the not commonly used Big Five Model to measure personality and also detailed since it going to go ahead with all the 16 Personality Factors rather than emphasizing on few.
To assess the personality type, 16PF was applied and TTCT was used to know the creativity of the Management students . data was collected from the students resident of Delhi region from both Graduate and Post graduate. Descriptive statistics was used along with correlations. The results showed that there is an impact of Personality on the creativity of an individual.