Effectiveness Of Digitalization In Automobile Sectors

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Dr. V. Siva Sankaran, Dr. K. Ganesan, Mr. R. Karthik


Digital Marketing and different Innovations made by an organization move on the  era of digitalization. Digital marketing is promotion of products or brand via one or more forms of electrical media. This Research study has been undertaken to assess the digital intervention on the sale of cars of automobile sectors. Fundamental sampling method has been used in the research work. A highly designed Questionnaire had been used to collect the responses from one hundred customers. The data collected has been analysed through various statistical tools like Cross tabulations, percentage analysis, factor analysis. The result of the study would help the management to understand, meet or exceed the expectations of the customers and their buying decisions. The results indicated that digital marketing plays a Positive impact on sales

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