Relations with the Implementation of Relationship Marketing on Customer Loyalty: A Study on Café Resto Blackpepper Bandung

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Ryan Kurniawan*, Alya Ayu Juliana, Hanz Brizal, Chandra Rifky Vianthoni, Farah Jihan Hadiyanti

Abstract

This study aims to determine whether the implementation of relationship marketing has a relationship with customer loyalty at Blackpepper Resto and Café Bandung. The factors tested in this study are the implementation of relationship marketing as an independent variable, while customer loyalty as the dependent variable. The research method used in this study is the verification method. The population in this study were consumers or customers at Blackpepper Resto and Café Bandung. The sampling technique used in this study is non-probability sampling with the incidental sampling method, the number of samples in this study was 100 respondents. The data analysis used in this study was the Sprearman Rank correlation analysis using the Statistic Program for Social Science (SPSS) software. The results showed that the implementation of relationship marketing and customer loyalty at Blackpepper Resto and Café Bandung was in a good category. In addition, the research results also indicate that the implementation of relationship marketing has a relationship with customer loyalty at Blackpepper Resto and Café Bandung.

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