Media Promotion Design of Lombok Tourism

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Rudy Farid C. P, Ni Putu Kessha Bidari Cinanta, Djoko Roespinoedji


Tourism development in Lombok is currently being intensified by the West Nusa Tenggara regional government. This is carried out as a recovery program due to the phenomenon of natural disasters, an earthquake that occurred at the end of 2018. Insan Pariwisata Indonesia (IPI) are one of the organizations that are active in efforts to improve the tourism sector in Lombok. One of the things that IPI will do is to introduce several new tourist destinations in Lombok. Broadly speaking, Lombok is one of the areas that relies on tourist destinations for the livelihood of its people. Providing information about these tourist destinations to the audience requires a certain approach in order for the communication to be effective. For this reason, a design is necessary to convey a communicative message. This design uses research methods including literature study methods, interview methods, survey / observation methods and documentation. This design uses visual concepts with supporting techniques to achieve communication goals, such as photography, videography, and other design elements. The design is applied to various media according to the target audience, including social media, videography, websites, photo booths, and postcards. In this design, it is hoped that all promotional media can be used effectively and reach the target audience so that they can increase efforts to increase the Lombok tourism sector.

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