The Impact of Service Quality and Price on Purchase Decision: The Case of Ninja Xpress Expedition Service

Main Article Content

Intan Sri Rahmawati, Noor Annisa, Fachrin Fadhillah, Faisal Albasyari, S.A. Pratminingsih

Abstract

The purpose of this study is to determine the role of service quality and price on consumer decision to use Ninja Xpress expedition service. This research uses descriptive and verification methods with a quantitative approach. Data collection was carried out by distributing questionnaires to 100 Ninja Xpress users in Bandung. Samples were selected using accidental sampling. The data obtained were analyzed using multiple regression analysis. The results of this study indicate that service quality and price positively influence consumer decision to use Ninja Xpress expedition service. The finding of this study suggest that good service quality followed by affordable price will result in an increase in service use.

Article Details

Section
Articles