Legislative & Judicial Perspective on Character Merchandising in India

Abstract

The character merchandise can be defined as an alteration, or secondary use by a real individual or by a third party authorized for production, in order to create an acquisition desire by young customers, of important characteristic features (such as name, photos or appearance) of the person with regard to specific goods and/or services. In the past years, the industry of so-called "trademark application," which is probably a billion - dollar market in the Western world, has increased rapidly by names and locations of celebrity and historical figures. Yes, the trademark is approved for the selling and distribution of the goods of the consumer. The aim is to reflect the essence and the durability of the service if possible, and over time the mark may become recognized. When the title is well known, others are inclined to carry on the products as the owners of a well-known brand. The paper discusses the various ways of trade in character, the trading laws of character and the current situation in India.