The Relation of Service Quality to Customer’s Satisfaction at Karadenta House of Beauty, Bandung

Ryan Kurniawan, Alianesa Febrianti, Amanda Rieza Adiestya, Linda Ayu Lestari, Sri Arti Rahayu

doi:10.17762/pae.v58i1.3776

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Published: Mar 1, 2021

DOI: https://doi.org/10.17762/pae.v58i1.3776

Ryan Kurniawan, Alianesa Febrianti, Amanda Rieza Adiestya, Linda Ayu Lestari, Sri Arti Rahayu

Abstract

This study aims to investigate the relation between the quality of beauty clinic services and customer’s satisfaction at the Karadenta House of Beauty Bandung City. This study used an explanatory approach with a sample of 99 customers. Primary data of this study are gathered from questionnaires, while secondary data are obtained from publications and literature studies. The data analysis method used is regression using software where the calculation uses the SPPS software for Windows 14,0. The results of this study indicate that the variable of quality of beauty clinic services has a positive and significant effect on the customer’s satisfaction.

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Vol. 58 No. 1 (2021): Volume 58 No. 1 (2021)

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