The Influence of Digital Marketing Training on Entrepreneurship Capital Collection (Case Study of Entrepreneurial Society Startups in Bandung)

Abstract

This study aims to examine the effect of digital marketing training on entrepreneurial capital accumulation at startup entrepreneur presenter in Bandung. The research method applied was a descriptive analytical survey method, while the sample used was 83 respondents. The variables studied from each respondent were digital marketing training and entrepreneurial capital accumulation. The type of data collected is primary data. The results of the study identified that digital marketing training has a significant effect on accumulating entrepreneurial capital. The object of this research is that the sample of respondents used is still limited to the startup entrepreneur community in Bandung, therefore it is necessary to carry out further research based on more varied sampling with a longer duration, in order to obtain generalizable results.