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Entrepreneurship in young people represents a relatively untapped source of new business start-ups and economic growth. High school students are in their adolescence, a period of development and exploration that can shape their future orientation. In this period, students integrate their knowledge about their interest, capacity, and values as a basis of their future orientation. Attitude toward entrepreneurship is a personal evaluation of entrepreneurship that should be considered in shaping their future orientation. This research aimed to explore factors that influence attitude toward entrepreneurship among Sundanese high school students in West Java Province, Indonesia. This descriptive research used a cluster technique to sample public senior high school, private senior high school, vocational senior high school, and madrasah Aliyah (Islamic school). To measure the extent to which different factors affect students’ attitude toward entrepreneurship, used an Attitude Toward Enterprise instrument (reliability = 0.967, N = 434). The results of the research showed that most of the students had a positive attitude toward entrepreneurship. Achievement and Leadership are two components which contributed most to the students’ future entrepreneurship orientation. The trend of social media use among students could introduce students to the experience of selling and making a profit. The students’ age, study background, and family members’ experience could help strengthen their attitude toward entrepreneurship. The lessons learnt from the research provided an insight about what would be the most appropriate method that schools could adopt to develop students attitude toward entrepreneurship.
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