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The coronavirus disease (COVID-19) that has become a major pandemic of the century has led to economic downfalls to many countries, developed and developing alike. These economic downfalls led to unemployment and forced workers to become entrepreneurs on their own rights. These newly made entrepreneurs are called artisan entrepreneurs due to their small sizes and uses of internal resources and capabilities to start their entrepreneurial ventures. This research is model-narrative research that studies the behaviors of artisan entrepreneurs through the lens of resource-based view theory. This study explored in-depth studies on artisan entrepreneur behaviors and why small business owners differ from large companies. This research found unique resources and capabilities of artisan entrepreneurs through the lens of resource-based view theory. They utilize their social capital as a strategic resource to achieve their firm performance. This study uses a semi-structured model-narrative literature review method on earlier works of artisan entrepreneurs, how they relate to and stray away from small business owners, and their behaviors in utilizing their resources and capabilities.
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