Efficacy Of Infotainment Strategies In Enhancing Life Skills Of Engineering Students

Abstract

This present study is examining the efficacy of infotainment strategies in enhancing life skills of the engineering students. It is a single group experimental design of purposive sampling technique, 29 engineering students from the alagappa chettiar government college of engineering and technology karaikudi, sivagangai district has adopted as a sample for this present study. In this study infotainment content were used to promote and enhance the life skills and assess the students’ life skills by the questionnaire contains of 32 items.  Data analysis involved the use of mean, SD, ‘ t ’ test and correlation to investigate the difference between the  means. There are many kinds of life skills, but in this study only few of skills are taken by the investigator to develop student’s life skills through infotainment strategy. By focusing on developing those skills it will be help the students not merely memorize the scientific method but see it at work and practice in their daily life. It enhances the students to be more effective at gathering and using knowledge by emphasizing these skills. The variables such as gender, locality and academic achievement have no influence over it. Further, it is generalised that the infotainment strategies promote student’s life skills for their future.