Acceptance Of Fintech Lending In Indonesia: The Borrower�s Perspective

Abstract

The high market demand for borrowing money through online platforms has led to the emergence of many fintech lending players in Indonesia. By investigating the role of third-party evaluation of behavioral intention, this study extends the relationship of third-party evaluation on behavioral intention in the context of the Indonesian fintech lending industry. A sample of 160 individuals who have used fintech lending services has been analyzed. SmartPLS 3.0 was used for the measurement model & the structural model analysis. The result shows an R value 0.799. The behavioral intention to use fintech lending was influenced by performance expectancy, price value and habit. However, effort expectancy, social influence, facilitating conditions, hedonic motivation and third party evaluation did not affecting the behavioral intention of fintech lending. Based on the study, fintech lending practitioners could offer attractive or special programs to retain more customers, maintain the price, and highlight the benefit of using their services. For regulator, it is expected for continuous effort in building trust, provide a sense of security and communicate its role to all stakeholders