Optimization Pillars of Potential Culture and Creative Industry in Banyuwangi, East Java, Indonesia

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Novi Anoegrajekti , Asrumi , Sudartomo Macaryus , Ifan Iskandar , Siti Gomo Attas , Sastri Sunarti , Kundharu Saddhono


This paper aims to explain the contribution of the pillars of the optimization of the potential of Using culture, especially the tradition and rituals, namely state, artist / ritual, supporting community, industry, and ulama. The optimization of cultural potential is a shared responsibility in realizing the hopes of a prosperous and self-sustaining culture. It demands the optimization of culture as well as developing economic value. By using ethnographic method interpretation, data analysis is done in cultural studies by placing various phenomena as a comprehensive cultural relation. The results of the analysis indicate that the state represented by the Government of Banyuwangi Regency supports the potential optimization through legal products, programs, and program realizations that strengthen the position of traditional arts and rituals. Traditional performers optimize the potential through creation and innovation by paying attention to standard rules, while ritual actors are limited to implementing and fulfilling customary obligations. Ritual optimization takes place on the use of the audience as a space for introducing, promoting, and marketing the creative industries of local communities. Contribution of supporting community to the optimization of traditional art potency is done by considering and watching the show. The expression spaces of response become the arena to show the quality of their game. It will have an impact on the popularity, audience militancy, and the additional revenue of artists gained from the audience. From the industry side, in addition to recording, currently developing are the tourist industry (cultural tourism package) and culinary (warung / restaurant) that gives space for the expression of artists tradition, such as gandrung, jaranan, kuntulan, and barong. The participation of the ulama is actively positively carried out with verbal statements and acts present in the performance space, while passively by not verbally abusing and rejecting. Therefore, a policy is required that becomes the legal umbrella and formulation of the Using culture development model comprehensively.

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