Influences of Strategic Leadership and Strategic Communication on Effectiveness of Strategic Management

Abstract

This paper, a causal research, had four objectives as follows 1) to study of level and relationship between strategic leadership, strategic communication, and effectiveness of strategic management, 2) to study the influence of strategic leadership to strategic communication, 3) to study influences of strategic leadership to the effectiveness of strategic management both direct and indirect via strategic communication, and 4) to study the influence of strategic communication to the effectiveness of strategic management. Two hundred and fifty respondents were collected from the student of Joint Staff College, Army War College, Air War College, Naval War College, and Institute of Security Psychology.

The research results found that there were relationships between strategic leadership, strategic communication and the effectiveness of strategic management at high-very high level. From structural equation modelling, strategic leadership had significantly influence on strategic communication and could explain or predict strategic communication. Strategic leadership had significantly direct effect on the effectiveness of strategic management and had indirect effect via strategic communication and could explain or predict the effectiveness of strategic management. Finally, strategic communication had influence on the effective of strategic management significantly. Fit indices of the model were accepted by the criterion