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This research aims to 1) study personal factors and foreign tourists’ behavior travelling to Ayutthaya World Heritage Site, Thailand, 2) study foreign tourists ‘expectation levels towards low-carbon tourism in Ayutthaya World Heritage Site, Thailand, 3) compare foreign tourists ‘expectation levels regarding personal factors and tourism behavior, and 4) study the connection process relating to low-carbon tourism development in a main tourism city in Ayutthaya World Heritage Site, Thailand. Qualitative and quantitative research methodology was employed by implementing questionnaires and in-depth interviews. The result revealed that the differences of gender and age of tourists contributed to different expectations from a cultural center in terms of training skills. In addition, foreign tourists having dissimilar goals for traveling experiences and expenses have expectations towards low-carbon tourism management in Ayutthaya World Heritage Site, Thailand. Tourism promotion to organize traditional cultures for tourists’ participation and the connection processes relating to low-carbon tourism development in a main target city in Ayutthaya World Heritage Site, Thailand were from the cooperation among government, academic sectors, tourism partnerships, business owners and community leaders which followed 7 procedures.
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