The Process of Low-Carbon Tourism Development in Main Tourism City, Ayutthaya World Heritage Site, Thailand

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Thanarat Ratanapongtra, et. al.

Abstract

This research aims to 1) study personal factors and foreign tourists’ behavior travelling to Ayutthaya World Heritage Site, Thailand, 2) study foreign tourists ‘expectation levels towards low-carbon tourism in Ayutthaya World Heritage Site, Thailand, 3) compare foreign tourists ‘expectation levels regarding personal factors and tourism behavior, and 4) study the connection process relating to low-carbon tourism development in a main tourism city in Ayutthaya World Heritage Site, Thailand. Qualitative and quantitative research methodology was employed by implementing questionnaires and in-depth interviews. The result revealed that the differences of gender and age of tourists contributed to different expectations from a cultural center in terms of training skills. In addition, foreign tourists having dissimilar goals for traveling experiences and expenses have expectations towards low-carbon tourism management in Ayutthaya World Heritage Site, Thailand. Tourism promotion to organize traditional cultures for tourists’ participation and the connection processes relating to low-carbon tourism development in a main target city in Ayutthaya World Heritage Site, Thailand were from the cooperation among government, academic sectors, tourism partnerships, business owners and community leaders which followed 7 procedures.

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