A Social Semiotic Study of Color in Covid-19's American Pictorial Story

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Duaa Fareed Hameed, et. al.


The study is to investigate the social semiotics of colors employed by Natalie Tjota in her pictorial story "Berry Bunny Learns about Covid-19" which is taken from the internet website of the New York City School Library System. That is achieved by following Kress and van Leeuween (2006). It aims at discovering the effect of color on human behavior. Besides, it tests the impact of colors on mood and emotions. In accordance with these aims, it is hypothesizes that colors can play an important role in conveying information, creating certain moods, and even influencing the decisions people make. The findings of the analysis validate the hypotheses of the study.


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