Assessment of Stakeholders Perception on Marketing Techniques adopted by Universities in Tripura State

Main Article Content

Biplab Halder, P. Venkateswarlu, Muddu Vinay

Abstract

This study was conceived as an attempt to assess the stakeholder’s perception on the marketing techniques adopted by the universities in Tripura, India.   A total of 247 respondents inclusive of students and parents as stakeholders were interviewed.  The perceptions on the marketing techniques were different from students and parents.  While students preferred personal counselling, social media, web site, parents have considered personal counselling, TV talks and presentations to be important for deciding about the institution.

Article Details

Section
Articles