Assessment of Stakeholders Perception on Marketing Techniques adopted by Universities in Tripura State
Main Article Content
Abstract
This study was conceived as an attempt to assess the stakeholder’s perception on the marketing techniques adopted by the universities in Tripura, India. A total of 247 respondents inclusive of students and parents as stakeholders were interviewed. The perceptions on the marketing techniques were different from students and parents. While students preferred personal counselling, social media, web site, parents have considered personal counselling, TV talks and presentations to be important for deciding about the institution.
Article Details
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.