Innopreneurship: A Case on ‘Baking through home makers’

Abstract

Gone are the days when innovation was limited towards product development only. Product is important but the business process also does matter. It is a scenario, where start and closure of set ups has become a routine activity. Lack of innovation in the business process becomes a major reason for the closure of ventures. Entrepreneurship is all about being innovative in multi dimensional aspects of business may it be managing staff, customer handling or raising funds for business reengineering ensuring quality and revenue generation. Number of start ups in a very short duration is closed due to heavy losses or no profit. The sustainability of startups for generations to generations is a crucial problem statement of discussion. In the same direction, existing study presents a case study of a bakery start up named ‘The House of Cakes’ in Lucknow. The study aims to investigate that how the risk takers of this venture re-engineered their business process model. An innovative approach in the business model of this venture is ‘baking through home makers’ in addition to the hired staff. This study talks about integration of venture with with freelance bakers which is cost effective and also an appreciative mechanism to generate hourly employment. A qualitative research approach is employed in the study where interview is a major source of data collection. Content analysis is used to analyze interview data. Present study has the potential to reflect the innovations, challenges and benefits in entrepreneurship through the findings.