Impact of Customer Satisfaction on the Growth of Indian Petroleum Companies

Abstract

Association between customer satisfaction and performance of a company is one of the most central relationships for marketing theory and practices.  In the present competitive marketing environment prevailing in Indian petroleum sector, to find out the percentage of impact of customer satisfaction on performance, business houses are investing heavily in research as the significance of this variable has become of immense importance for the survival and growth of petroleum business of Indian petroleum companies.

It is well known that most of the customers are never satisfied by virtue of their nature. Always there lies a gap between such customer’s ever-increasing expectation and deliverables by a business house. Customers need to be made satisfied every time by surpassing their expectation by the business houses. Though it is a herculean task for any business house to keep their customer satisfied always to ensure repurchase and recommendation by them but needs to be done to ensure business growth. This is true for every business sector with Indian petroleum sector being no exception in today’s competitive condition.