Influence of Organizational Culture, Motivations, and Well-being on the Organizational Efficiency of the Tour Operators in Northern Thailand

Abstract

The objectives of this research were to study: 1) efficiency level of tourism organizations in northern Thailand; 2) influence of organizational culture, engagement, motivations and well-being on the efficiency of tourism organizations in northern Thailand; and 3) develop a model for enhancing the efficiency of tourism organizations in northern Thailand. The findings showed that: 1) the efficiency of tourism organizations in northern Thailand was rated at the highest level; 2) organizational culture, motivations, engagement, and well-being had an effect on the organizational efficiency, of which motivation had the highest direct influence, followed by engagement; and 3) the model for enhancing the efficiency of tourism organizations in northern Thailand consisted of: (1) enhancing the performance of the tour operators’ employees so that they could perform their duties efficiently, leading to the increase in staff productivity; (2) creating social engagement among employees and their colleagues and the organization; (3) building motivation in a form of salary that is suitable with employees’ knowledge, abilities and responsibilities; (4) establishing well-being for employees in terms of health and safety in the workplace; and (5) creating a kinship culture which was flexible and focused on employees’ participation within the organization