Role of Community Radio in Development – A Study of Sangam Radio and Namma Dhwani

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Dr.B.Sunil,

Abstract

Community Radio Is A Medium Of Sharing Views, Ideas, And Problems Of Rural, Disadvantaged, Vulnerable And Hard To Reach Population With The Mainstream Population. The Present Study Focusses On “Role Of Community Radio In Development – A Study Of Sangam Radio And Namma Dhwani”. The Study Revealed That, Though Both The Crss Has Similarities, They Differ In Their Focus, Sangam Crs Is More Concentrated In Programming On Agriculture And Allied Fields, Whereas Namma Dhwani Crs Airs More Of Health-Related Broadcast. There Seems To Be A Significant Difference Among The Listeners Of The Two Lingual Types, I.E., Kannada (Nammadhawani) And Telugu (Sangam). The Consolidated Values Of Listeners Under Various Attributes Are Presented In The Data Analysis.

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