Strategy Of Community-Based Ecotourism Development (Study Towards Lasiana's Gula Lempeng Maker In Kupang City)

Abstract

Purpose: This research aims to identify internal and external factors and formulate appropriate strategies for the development of potential community-based ecotourism on the gula lempeng maker in the village of Lasiana Kupang.

Methodology: This research is a descriptive study using quantitative and qualitative combined methods. The data collection methods used are observations, interviews and dissemination of questionnaires. Respondents in the study were 30 people, with distribution: 10 people around the community, 10 people who worked as a gula lempeng producer and 10 visitors. To capture the respondents around the community and producer are done with purposive sampling techniques while the respondent from visitors use the technique of accidental sampling. Data analysis using SWOT.

Findings:  The results based on grand strategy matrix showed that the strategic position of the community-based ecotourism on the Lasiana’s gula lempeng maker in the quadrant I, aggressive strategy through the development of new products and markets and diversification in related fields. Based on the SWOT matrix, the development strategy based on Strength-Opportunities (SO) with a priority strategy is to conduct a diversified strategy related through the development of ecotourism activities of gula lempeng making with mentoring from Government through related agencies, NGOS and academics, providing socialization about the concept of ecotourism for the community, development of gula lempeng products in terms of variants of flavors, forms and packaging into NTT unique souvenirs  and promotional activities through events that become "magnets" for attracting the tourists.

Limitation: This research was only conducted on a few gula lempeng maker, not including all the craftsmen in Lasiana Village.

Contribution: This will contribute to the local government in making policies for community-based ecotourism development by empowering gula lempeng maker in Lasiana village, Kupang City.