Does Novelty Seeking, Status Consumption, Materialism, Perceived Risk, Self-Concept influence Indonesian consumers' purchase decision of counterfeit fashion products?
Main Article Content
Abstract
The purpose of this research is to study the influence of Novelty Seeking, Status Consumption, Materialism, Perceived Risk, and Self-Concept on Consumers Purchase Decision mediated by Attitude in Indonesian non-deceptive consumers. This research uses quantitative methods using Structural Equation Modeling (SEM) using SMARTPLS 3.0 software. The population of this study is consumers who are awarely have bought counterfeit fashion products, with sampling techniques using random sampling. From the results of this study, it has been proven that Perceived Risk has the most significant influence on Attitude and Attitude has a highly significant on the consumers' purchase decision. On the other side, Materialism has the lowest influence on consumers’ Attitude.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.