Consumer Behavior Method From The Conception Of The Political Economy

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Frank Ángel Lemoine Quintero, et. al.


The conceptualization of political economy as a science and its approach to consumer behavior in the commercial management of the Sucre-San Vicente tourist destination. Through the explanatory method, a search is made of studies carried out from the science of political economy and its contribution to consumer behavior. The hermeneutic method is used as a scientific foundation for the dimensions of Cognitive, Methodological, Ideological and Practical functions. The satisfaction matrix through the applicability of the five dimensions of the SERVQUAL model to determine the perceptions and expectations by calculating the index and the level of satisfaction of the consumers.

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