Consumer Intentions on Solo Dining Behaviour

Abstract

Due to a revolutionary transformation in demographics and lifestyles of people, there has been an exponential jump in the solo dining and food consumption activities. This pattern of behaviour calls for understanding this new emerging trend. This study examines the various factors that affect the solo dining intents with respect to the other customers in the restaurant. The factors were grouped in multiple categories, and a survey was designed to get the pertinent data from 251 solo dining respondents. Findings reveal that there are multiple factors that actually impact the solo dining intentions. The research finding on solo dining behaviour of the consumers provides valuable inputs for researchers, restaurateurs, and consumers