Branding Strategy for Gamuda Land Real Estate Developer in Ho Chi Minh City Vietnam. Celadon City Project

Nguyen Minh Ngoc, Nguyen Hoang Tien

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Published: Jun 23, 2021

Keywords:

Brand management; Brand building; Gamuda Land.

Nguyen Minh Ngoc, Nguyen Hoang Tien

Abstract

Brand building is an important marketing activity for business organizations. As real estate is the most important industry in Vietnam due to being considered as a safe haven for an investment purpose to protect the assets from devaluation over time. It is also important for forein real estate developers in Ho Chi Minh City, the most dynamic and vibrant city in Vietnam where one of the leading real estate developers is Gamuda Land from Malaysia. In this article, we introduce readers to the specific branding strategy of this unique Malaysian real estate developers in Vietnam as a role model for other nations such as South Korea, Japan, Taiwan and Singapore who would rather prefer to invest in industrial zones and industrial properties. This article is also a good example for domestic real estate developers to refer to, to consult and to follow beaten track of development.

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Vol. 58 No. 5 (2021): Vol. 58 No. 5 (2021)

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