Chronicle of a Foodpreneur

Abstract

Technology has brought about a big change in the operations of restaurant industry. Today most of the urban customers have one or the other online food delivery application (like Swiggy, Zomato, Food Panda, etc.) installed on their smartphones. With ever growing competition in the restaurant business; the experimental nature of customers to try out varied preparations from different joints and the increasing popularity and usage of food delivery services has resulted in lower footfalls at the restaurant and reduced margins for the owners. This case on a family run restaurant named Kuk-du-kuu describes the challenges of running a stand- alone restaurant. Prolonged marketing efforts require finances and short term efforts on the marketing and communication activities do not yield desired results. The increasing popularity of cloud kitchen has drawn the attention of the protagonist, the fitness of which, the readers can discuss for business development of Kuk-du-kuu restaurant. The case illustrates various decisions taken by the protagonist which the readers can discuss from an entrepreneurship and business development point of view